Artwork Specifications

Technical Specifications

• Your advertisement must be 1150×866 pixels in size and in landscape format (not portrait); we cannot adjust your file if it is the wrong size or format

• Your file must be a JPEG/JPG; we cannot accept any other file formats

• Your file must be less than 5 MB in size

The following image shows how an advert looks on a typical SUTV screen. Note that screens in different locations have different "skins". This design is for a busy corridor, where people are walking; in a food court, where people have time to read a screen, the skin will often include a news feed to attract attention.

Design Recommendations

On SUTV, your advert will appear throughout the day, 12 seconds at a time. Remember that someone looking at your ad is trying to remember key information, so you should make that as easy as possible. If you have a lot of text, or your key message is not clear, or if you are asking people to remember long URLs, then your ad may not be effective.

With over 10 years experience working with SUTV clients, we know what works and what doesn’t:

• SUTV is a visual medium, so think photos or graphics rather than just text.

• with SUTV, “less is more”. Ads that get a message across with visuals rather than text definitely perform better. Check how long it takes to read your creative... and if it’s close to 12 seconds, maybe it's time to start editing.

• try to keep the text to less than 25 words, and keep URLs as short possible.

• we do not recommend the use of QR codes.

The comparison below shows how an original ad was revised - by the client - at our suggestion.